Yan Ru
The key goal of this dissertation is to analyze the impact of sporting mega-events in the context of the 2008 Beijing Olympic Games. The dissertation will focus on how to maximize the positive impacts and minimize the negative impacts for mega-events. In order to identify the possible impacts as a result of the Beijing Olympics, structured interviews will be held to collect a large amount of data. The interviews will be held in China and will consist out of interviewing local community members in Beijing, tourism industry people and government officials. The research will focus on the social and cultural aspects of the Beijing Olympics. Both the social and cultural aspects will be investigated to identify the potential impacts of the Beijing Olympics, what activities need to be done to maximize the positive impacts and looking at the opportunities and issues might come forth from these activities.
The specific objectives we will address are:
1. To identify the social and cultural impacts on Beijing by hosting the 2008 Olympic Summer Games;
2. To investigate how to maximize the impact of social and cultural opportunities;
3. To investigate how to minimize the impact of social and cultural challenges.
On the 13th July 2001, Beijing was awarded the rights to host the 2008 Summer Olympics by the members of the International Olympics Committee (IOC) in Moscow. The IOC chose China over other bids from Toronto; Paris; Istanbul; and Osaka. Beijing won on the second round by secret ballot with a number of 56 votes, which is three more than the majority. When the news was made public in China, not only Beijing, but the whole of China started to celebrate in the streets. Why were the Chinese so excited about Beijing’s successful attempt to host the 2008 Summer Olympic Games? Besides the fact that China was regarded as a new emerging sports power, China saw it as an opportunity to forge new social and economic relationships with countries that normally would not have dealt with China. But why was the man in the street so excited? This research intends to answer what the practical, tangible benefits were to Beijing and its local community.
MA Event Management
The University of Greenwich
The key goal of this dissertation is to analyze the impact of sporting mega-events in the context of the 2008 Beijing Olympic Games. The dissertation will focus on how to maximize the positive impacts and minimize the negative impacts for mega-events. In order to identify the possible impacts as a result of the Beijing Olympics, structured interviews will be held to collect a large amount of data. The interviews will be held in China and will consist out of interviewing local community members in Beijing, tourism industry people and government officials. The research will focus on the social and cultural aspects of the Beijing Olympics. Both the social and cultural aspects will be investigated to identify the potential impacts of the Beijing Olympics, what activities need to be done to maximize the positive impacts and looking at the opportunities and issues might come forth from these activities.
The specific objectives we will address are:
1. To identify the social and cultural impacts on Beijing by hosting the 2008 Olympic Summer Games;
2. To investigate how to maximize the impact of social and cultural opportunities;
3. To investigate how to minimize the impact of social and cultural challenges.
On the 13th July 2001, Beijing was awarded the rights to host the 2008 Summer Olympics by the members of the International Olympics Committee (IOC) in Moscow. The IOC chose China over other bids from Toronto; Paris; Istanbul; and Osaka. Beijing won on the second round by secret ballot with a number of 56 votes, which is three more than the majority. When the news was made public in China, not only Beijing, but the whole of China started to celebrate in the streets. Why were the Chinese so excited about Beijing’s successful attempt to host the 2008 Summer Olympic Games? Besides the fact that China was regarded as a new emerging sports power, China saw it as an opportunity to forge new social and economic relationships with countries that normally would not have dealt with China. But why was the man in the street so excited? This research intends to answer what the practical, tangible benefits were to Beijing and its local community.
